Digital Display Marketing
Programmatic Advertising
Video Advertising
Remarketing
Before the term “remarketing” went mainstream at the hands of Google, it was initially known as retargeting. Still – a rose by any other name would still smell as sweet! At Perfecto Digital, we work on all kinds of remarketing campaigns, with the customer journey lying at the heart of every last one. Typically, remarketing campaigns are placed at the end of the conversion tunnel for obvious reasons. Usually, they show impressive results at recapturing the attention of buyers and converting them – even though it took a while. Unfortunately, if you get it wrong, you’ll only be wasting money. It’s important to understand that remarketing gently warms leads, as opposed to creating cold marketing leads. In other words, it’s not the first time the customers are hearing about your brand. They’re already warm, and it’s our job to make them hot.