Digital Display Marketingadmin2019-01-23T13:39:34+00:00
Digital Display Marketing
From direct buying to programmatic buying, we work with all sorts of digital display marketing – including static and dynamic banners, videos, dynamic videos, and everything in-between. Our comprehensive data management platform means we can laser-target your chosen demographic. With direct access to a demand-side platform, we can get going with programmatic buying effective immediately.
While programmatic buying can be riddled with a wealth of marketing activities, we prefer to keep things simple. Basically, programmatic buying refers to the purchasing of impressions under a certain set of circumstances. We understand that this is ambiguous, but to us, it usually means investing in banners on a number of websites where your prospects are most likely to be. This often involves real-time bidding (RTB), but not always. Regardless, we work hard to cherry-pick to best deals and programmatic advertising opportunities for your business, setting the strategy to visibility or best cost-per-lead accordingly.
Today, video is KING, and it can be optimized in a very similar way to traditional TV commercials. Depending on the channel, there are plenty of ways to specifically target certain demographics these days. Dynamic video targeting also has a TON of potential, showcasing different products to different customers depending on needs. A good product, backed by an even better video, form a recipe for success. Whether you want to flaunt your products or services on TV or the web, we work with the crème de la crème to boost sales and satisfy consumer demands.
Before the term “remarketing” went mainstream at the hands of Google, it was initially known as retargeting. Still – a rose by any other name would still smell as sweet! At Perfecto Digital, we work on all kinds of remarketing campaigns, with the customer journey lying at the heart of every last one. Typically, remarketing campaigns are placed at the end of the conversion tunnel for obvious reasons. Usually, they show impressive results at recapturing the attention of buyers and converting them – even though it took a while. Unfortunately, if you get it wrong, you’ll only be wasting money. It’s important to understand that remarketing gently warms leads, as opposed to creating cold marketing leads. In other words, it’s not the first time the customers are hearing about your brand. They’re already warm, and it’s our job to make them hot.